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50 ChatGPT Prompts for Marketing Content That Converts

Content marketing is a $400 billion industry.

But here's the dirty secret: 90% of content gets zero traffic, zero engagement, and zero conversions.

Why? Because most marketing content is:

  • Generic (sounds like everyone else)
  • Feature-focused (not benefit-driven)
  • Boring (doesn't hook attention)
  • Unclear (weak or missing CTA)

The opportunity: ChatGPT can help you create high-converting marketing content in minutes—if you use the right prompts.

In this guide, I'll share 50 battle-tested prompts for:

  • Landing pages that convert
  • Ad copy that gets clicks
  • Email campaigns that drive sales
  • Social media content that engages
  • SEO content that ranks

Why Use ChatGPT for Marketing Content?

The challenge:

  • Content teams need 10-20 pieces per week
  • Copywriters charge $500-2000 per landing page
  • A/B testing requires multiple variations
  • Personalization at scale is time-intensive

What ChatGPT enables:

✅ Generate first drafts in seconds
✅ Create multiple variations for testing
✅ Adapt tone for different audiences
✅ Scale content production 10x
✅ Reduce copywriting costs by 80%

The winning formula: AI generates the foundation, you add strategy and polish.

Landing Page Prompts

Prompt 1: High-Converting Landing Page

Use this for: Product launches, lead magnets, webinar signups.

Write a high-converting landing page for [PRODUCT/OFFER].

Target audience: [SPECIFIC_PERSONA]
Main pain point: [PROBLEM_THEY_FACE]
Our solution: [HOW_YOU_SOLVE_IT]
Unique value prop: [WHAT_MAKES_YOU_DIFFERENT]
Proof: [TESTIMONIALS / METRICS / CASE_STUDIES]
Offer: [WHAT_THEY_GET]
CTA: [SPECIFIC_ACTION]

Structure:
- Headline: Benefit-driven hook
- Subheadline: Expand on the promise
- Problem: Agitate the pain point
- Solution: Introduce your offer
- Benefits: 3-5 key benefits (not features)
- Social proof: Testimonials or metrics
- CTA: Clear, action-oriented
- Guarantee/Risk reversal: If applicable

Tone: [Conversational / Professional / Urgent]
Length: ~500 words

Example headline formulas:

  • "Get [Desired Outcome] in [Timeframe] Without [Pain Point]"
  • "The [Adjective] Way to [Achieve Goal]"
  • "Stop [Negative] and Start [Positive]"

Prompt 2: Above-the-Fold Hero Section

Use this for: Homepage, product pages, campaign landing pages.

Write a compelling hero section for [PRODUCT/SERVICE].

Target audience: [WHO_IT'S_FOR]
Main benefit: [PRIMARY_VALUE_PROPOSITION]
Differentiator: [WHAT_MAKES_YOU_UNIQUE]

Create:
- Headline (8-12 words, benefit-driven)
- Subheadline (15-25 words, expand on promise)
- Primary CTA button text
- Secondary CTA (if applicable)

Make it:
- Clear and specific (not vague)
- Benefit-focused (not feature-focused)
- Compelling (makes them want to learn more)

Ad Copy Prompts

Prompt 3: Facebook/Instagram Ad

Use this for: Paid social campaigns.

Write a Facebook ad for [PRODUCT/OFFER].

Target audience: [DEMOGRAPHICS_AND_INTERESTS]
Campaign goal: [AWARENESS / CONSIDERATION / CONVERSION]
Pain point: [WHAT_THEY'RE_STRUGGLING_WITH]
Solution: [HOW_YOU_HELP]
Offer: [DISCOUNT / FREE_TRIAL / LEAD_MAGNET]

Create:
- Hook (first line that stops the scroll)
- Body (2-3 sentences explaining value)
- CTA (clear next step)
- 3 headline variations for testing

Tone: [Casual / Professional / Urgent]
Length: 125 characters or less for primary text

Hook formulas:

  • "Attention [Target Audience]:"
  • "[Surprising Statistic] about [Topic]"
  • "Stop [Doing Negative Thing]"
  • "What if you could [Desired Outcome]?"

Prompt 4: Google Search Ad

Use this for: PPC campaigns targeting high-intent keywords.

Write Google Search ads for keyword: [TARGET_KEYWORD]

Product/Service: [WHAT_YOU_OFFER]
Unique selling point: [DIFFERENTIATOR]
Offer: [PROMOTION_OR_BENEFIT]
Landing page: [URL]

Create 3 ad variations:
- Headline 1 (30 characters max)
- Headline 2 (30 characters max)
- Headline 3 (30 characters max)
- Description (90 characters max)

Include:
- Target keyword in at least one headline
- Clear benefit or offer
- Strong CTA
- Trust signal if possible (years in business, rating, etc.)

Email Marketing Prompts

Prompt 5: Welcome Email Sequence

Use this for: New subscriber onboarding.

Write a 3-email welcome sequence for new subscribers to [BRAND/PRODUCT].

Audience: [WHO_THEY_ARE]
What they signed up for: [LEAD_MAGNET_OR_NEWSLETTER]
Goal: [BUILD_RELATIONSHIP / DRIVE_FIRST_PURCHASE / EDUCATE]

Email 1 (Immediate):
- Deliver what they signed up for
- Set expectations (what they'll receive)
- Soft introduction to brand

Email 2 (Day 2):
- Share valuable content or insight
- Introduce product/service (soft sell)
- Social proof

Email 3 (Day 5):
- Offer or incentive
- Clear CTA to purchase/engage
- Urgency or scarcity if applicable

For each email, include:
- Subject line
- Preview text
- Body copy
- CTA

Prompt 6: Promotional Email

Use this for: Sales, product launches, limited-time offers.

Write a promotional email for [OFFER/PRODUCT].

Audience: [SUBSCRIBER_SEGMENT]
Offer: [WHAT_THEY_GET]
Urgency: [DEADLINE_OR_SCARCITY]
Value: [WHY_IT_MATTERS]

Structure:
- Subject line (create 3 variations)
- Preview text
- Hook (first sentence)
- Problem/benefit
- Offer details
- Social proof (if available)
- CTA (repeat 2-3 times)
- Urgency/scarcity reminder

Tone: [Excited / Urgent / Helpful]
Length: 200-300 words

Social Media Prompts

Prompt 7: LinkedIn Thought Leadership Post

Use this for: Building authority and engagement on LinkedIn.

Write a LinkedIn post about [TOPIC].

My expertise: [YOUR_BACKGROUND]
Key insight: [MAIN_POINT_OR_LESSON]
Story or example: [SPECIFIC_SITUATION]
Takeaway: [ACTIONABLE_ADVICE]

Structure:
- Hook (first line that makes them click "see more")
- Story or insight (personal experience)
- Lesson or framework
- Call to engagement (question or CTA)

Tone: Professional but conversational
Length: 150-200 words
Format: Short paragraphs (1-2 sentences each)

Hook formulas:

  • "I made a $[X] mistake so you don't have to."
  • "After [X] years in [Industry], here's what I learned:"
  • "Unpopular opinion: [Contrarian Take]"
  • "The best advice I ever received:"

Prompt 8: Twitter/X Thread

Use this for: Sharing insights, building audience, driving engagement.

Write a Twitter thread about [TOPIC].

Angle: [UNIQUE_PERSPECTIVE]
Target audience: [WHO_WILL_FIND_THIS_VALUABLE]
Key points:
- [POINT_1]
- [POINT_2]
- [POINT_3]

Create a thread with:
- Hook tweet (makes them want to read more)
- 5-7 supporting tweets
- Conclusion with CTA

Each tweet:
- 280 characters or less
- One clear idea per tweet
- Conversational tone
- Use line breaks for readability

SEO Content Prompts

Prompt 9: SEO Blog Post Outline

Use this for: Ranking for target keywords.

Create an SEO-optimized blog post outline for keyword: [TARGET_KEYWORD]

Search intent: [INFORMATIONAL / COMMERCIAL / TRANSACTIONAL]
Target audience: [WHO'S_SEARCHING]
Word count goal: [1500-2500 words]

Include:
- SEO title (include keyword, under 60 characters)
- Meta description (include keyword, under 160 characters)
- H1 headline
- Introduction (hook + what they'll learn)
- 5-7 H2 sections with H3 subsections
- Conclusion with CTA
- FAQ section (5 related questions)

Make it:
- Comprehensive (cover topic thoroughly)
- Scannable (clear hierarchy)
- Keyword-optimized (natural placement)
- User-focused (answer their questions)

Prompt 10: Product Description (SEO)

Use this for: E-commerce product pages.

Write an SEO-optimized product description for [PRODUCT].

Product: [NAME_AND_CATEGORY]
Target keyword: [PRIMARY_KEYWORD]
Key features:
- [FEATURE_1]
- [FEATURE_2]
- [FEATURE_3]

Benefits:
- [BENEFIT_1]
- [BENEFIT_2]

Create:
- Headline (include keyword)
- Opening paragraph (hook + main benefit)
- Features & benefits section
- Who it's for
- CTA

Tone: [Persuasive / Informative / Aspirational]
Length: 150-250 words
Include: Target keyword 2-3 times naturally

Video Script Prompts

Prompt 11: YouTube Video Script

Use this for: Educational content, product demos, thought leadership.

Write a YouTube video script about [TOPIC].

Video goal: [EDUCATE / PROMOTE / ENTERTAIN]
Target audience: [VIEWER_PERSONA]
Length: [5-10 minutes]
Key points to cover:
- [POINT_1]
- [POINT_2]
- [POINT_3]

Structure:
- Hook (first 10 seconds - why they should watch)
- Introduction (who you are, what they'll learn)
- Main content (3-5 sections)
- Recap (key takeaways)
- CTA (subscribe, visit website, etc.)

Include:
- On-screen text suggestions
- B-roll suggestions
- Timestamps for editing

Conversion Optimization Prompts

Prompt 12: A/B Test Variations

Use this for: Testing headlines, CTAs, value props.

Create 5 variations for A/B testing: [ELEMENT_TO_TEST]

Current version: [EXISTING_COPY]
Goal: [INCREASE_CLICKS / CONVERSIONS / SIGNUPS]
Audience: [WHO_SEES_IT]

Test variables:
- [BENEFIT_VS_FEATURE]
- [URGENCY_VS_VALUE]
- [LONG_VS_SHORT]
- [QUESTION_VS_STATEMENT]
- [EMOTIONAL_VS_RATIONAL]

For each variation, explain the hypothesis being tested.

Get All 50 Marketing Prompts

This guide shared 12 core prompts. Want the complete marketing toolkit?

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✅ 50 marketing content prompts
✅ 15 SEO & content strategy prompts
✅ 20 social media prompts
✅ 10 ad copywriting prompts
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Marketing Content Best Practices

The 3 C's of Conversion Copy

1. Clarity - Make it obvious what you're offering
2. Credibility - Prove it works (social proof, data)
3. Compelling - Make them want it (benefits, urgency)

Always Test These Elements

  • Headlines (biggest impact on conversion)
  • CTAs (button text and placement)
  • Value propositions
  • Social proof placement
  • Form length

Content Marketing Metrics That Matter

  • Awareness: Traffic, impressions, reach
  • Engagement: Time on page, scroll depth, shares
  • Conversion: CTR, signup rate, purchase rate
  • Retention: Email open rate, repeat visits

Final Thoughts

Great marketing content isn't about perfect writing—it's about understanding your audience and communicating value clearly.

The brands that win in 2025 are the ones who can:

  • Create content at scale
  • Test and iterate quickly
  • Personalize for different segments
  • Measure what works

ChatGPT makes all of this possible—if you use the right prompts.

Start creating today. Your next high-converting campaign is one prompt away. 🚀

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